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The Magic of Marketing

Sharing the secrets behind the 'happiest place on earth.' Disneyland™ and Disneyworld™ are famed family destinations which evoke only the happiest of thoughts. Whatever your weekly planner may include, infusing a little bit of marketing magic from the makers of magic, might help. We’ve visited Disneyland™, California for an up close and personal affirmation regarding the famous (and secretive) perks of the park. You’ll often find chief execs walking the walk down Main Street USA or Fantasyland in an attempt to glean some marketing wisdom. After all, Disney parks rake in a whopping $36 million per day on average. Branding should be about the entire experience. At Disney: As Business Insi

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