Why Black?

Behind the branding that is Black Friday. Today is the day your inbox will fill with spam and sales. Ever wondered, why black? Well, we have and we decided to give you something deeper about the color that has taken the world by storm. Black, as a color, is a stylist’s choice for clean and modern design. The color of power and sophistication, black is also a depiction of high end, bold and dominant. Black can be fierce and refreshing in the same context, the new fresh slate since blackboards started gathering dust. While black is the absorption of color and the absence of light, black is psychologically known as the color that's protective and mysterious. At Hello, our brand entity is d

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