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The brand who lived: Lessons from Harry Potter

Where there's content, there's magic. As a marketer, I often get ideas from the most uncanny of places. Literature is a great source of inspiration and ideation. It filters the multiple spheres of content and forms cohesive words that drive brands toward success. On a research excursion, I came across what researchers were calling 'the most influential book in the world'. Ironically, it wasn't a book on business planning, medical mythology or rocket science. It was a novel about witches and wizardry. Known as 'the boy who lived', the book was about 'Harry Potter.' It seems that, when branded properly, even a fictional novel geared for young adults can be powerful. Here's some of what I learn

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