Where there's content, there's magic. As a marketer, I often get ideas from the most uncanny of places. Literature is a great source of inspiration and ideation. It filters the multiple spheres of content and forms cohesive words that drive brands toward success. On a research excursion, I came across what researchers were calling 'the most influential book in the world'. Ironically, it wasn't a book on business planning, medical mythology or rocket science. It was a novel ab