Why Black?

Behind the branding that is Black Friday.

Today is the day your inbox will fill with spam and sales. Ever wondered, why black? Well, we have and we decided to give you something deeper about the color that has taken the world by storm. Black, as a color, is a stylist’s choice for clean and modern design. The color of power and sophistication, black is also a depiction of high end, bold and dominant. Black can be fierce and refreshing in the same context, the new fresh slate since blackboards started gathering dust. While black is the absorption of color and the absence of light, black is psychologically known as the color that's protective and mysterious. At Hello, our brand entity is dressed in black. Here are some other black entities worth sharing: Black market Known as the trade of no gooders, black market is a term derived from when black was still perceived as a cover up color. The term stuck, but the color has evolved. Black card American Express Black Card is the coveted status symbol of the upper echelons of society. The card is available by invitation only and has an initiation fee of $5,000- $7,500. That's an expensive shade of black, but with a requirement of $1MM in annual revenue, everything is relevant. Black tie Black tie is cravats noire in French, traditionally worn for official events past 7pm. Established during the Edwardian era, it became customary for men to ditch the waistcoat in warmer weathers. Only after WW2 did black tie become special occasion attire, as opposed to standard evening wear. Uber Black For riders seeking a luxury vehicle, Uber has provided high end Black cars as an upscale experience. For a vehicle to be eligible for Uber Black, it must be all black, with black interiors, among other requirements. Brands such as Audi, BMW, Lexus, Rolls Royce, Range Rover and Tesla are some of the qualifying models. Black dress Known as the LBD, the little black dress is a timeless fashion icon. It's a closet staple and almost as difficult to nail as the perfect jean. The little black dress became well known during Audrey Hepburn’s 1961 Breakfast at Tiffany’s premiere. Black belt A high level of martial arts, the black belt is a skilled expert. A black belt is worn by an expert in judo, karate and other martial arts. It's a wearable trophy of power and dominance. Black Friday Black Friday is the day after Thanksgiving, when turkey stuffed shoppers scramble for sales of toys, electronics, clothes and holiday gifts. It's the largest sale of the year, with queues snaking around large brand retail chains. It's been said that in the 1980s, the term Black Friday was used to refer to the single day of the year when retail companies would finally go ‘into the black’ (make a profit) after being ‘in the red’ for much of the year. Black is back. Have you shopped yet? Sarah